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Is the Fidget Spinner a Winner?

This is a fun trivia question: Q: What do a spring, a seed and a rock have in common? (Hint, they’ve all been generational influences in the retail and premium markets) A: The Slinky, the Chia Pet and the Pet Rock. Before internet and social media: All of these items not only grew in popularity, […]

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Thank You Captain Obvious!

Stay Visible strives to assure that the tangible marketing vehicles we help create and recommend carry our clients’ messages clearly to all recipients. Are they trying for humor or what?! Alas, all the strategizing, the preparation, the agonizing over every single detail in the name of clarity and safety that we do, there’s no match […]

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Nobody’s Perfect

Humans, by nature, are at once highly complex and acutely flawed beings. We make mistakes. I think I read somewhere that “human” in ancient Sumerian meant “knucklehead,” but I might be wrong. A simple one-celled amoeba can’t possibly make as many mistakes as a multi-billion-celled, far more advanced mammal. On the other hand, which is […]

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Are Promotional Lip Balms Giving Your Clients Lip (Dis-)Service?

We are a society of label readers. We want to know what’s in our food, drinks, and even our laundry detergent. We want to know everything about what goes into and onto our bodies.  So, obviously, you read the ingredients in that promotional lip balm your company gave out at last week’s trade show, right? […]

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